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The Founder Story

"Diamonds are meant to be celebrated daily "

Hey 👋,

I am Hetul, and I’m excited to share a bit of my journey.

I’m a tech enthusiast, holding a degree in software engineering. My journey into the world of diamonds began in my childhood. Raised in a lively Gujarati family in Mumbai, I was surrounded by family and friends from the Diamantaire community, learning about diamonds firsthand from an early age.

Fast forward to today, I’m the founder @Earthly Jewels, and a father of two beautiful daughters. This personal connection fuels my commitment to making Earthly Jewels more than a brand — it’s a mission.

Earthly Jewels emerged from a simple thought of making diamond buying more transparent and more conscious. Beyond crafting jewellery, we’re on a quest to make these precious stones accessible and affordable for everyone in INDIA, ensuring they become a part of your cherished moments.

As a Lab-grown diamond jewellery brand, we are a strong advocate of sustainable and eco-friendly luxury driven by technology.

Our digital-first approach isn’t just about convenience; it’s the heartbeat of how we bring you fantastic deals and an unmatched experience. We believe in transparency, empowering you to make informed choices.

We grow and manufacture our own diamonds. When you order from us, it’s a direct journey from the factory to your doorstep, From our heart to your hands.

I often tell this to my team – Earthly isn’t about selling diamond jewellery ; it’s about creating memories that will be cherished for a lifetime.

With us, you’re not just a customer; you’re a part of our Earthly family.

I invite you to join us on this journey, and let’s write those special moments of your story together one diamond at a time.


Keep Shining,