How Indian Jewellery Brands Price Princess Cut vs Cushion Cut Diamonds

Diamond pricing often feels confusing to buyers in India. Two diamonds can have the same carat weight and similar clarity yet show a noticeable price difference. This confusion becomes even stronger when comparing popular cuts like princess cut and cushion cut diamonds. Many buyers assume brand name alone decides the price, but in reality, pricing depends on several technical and market driven factors.

Princess cut and cushion cut diamonds are among the most loved shapes in Indian jewellery today. Both appear frequently in engagement rings, solitaires, and fine jewellery collections. Brands like Earthly Jewels focus on educating buyers about these differences so customers can choose a diamond that truly suits their style and budget.

Understanding Princess Cut and Cushion Cut Diamonds

What Is a Princess Cut Diamond

A princess cut diamond is known for its sharp square shape and modern appearance. It reflects light strongly and gives a clean structured look. This cut is especially popular among younger buyers and working professionals who prefer contemporary designs.

Princess cut diamonds often appear slightly larger when viewed from the top due to their sharp edges and wide surface area. At Earthly Jewels, this cut is often chosen for sleek solitaires and everyday jewellery that balances modern design with long term wearability.

What Is a Cushion Cut Diamond

A cushion cut diamond has softer rounded corners and a pillow-like shape. It offers a more traditional and romantic feel compared to the sharp lines of a princess cut. This cut is often chosen by buyers who appreciate vintage inspired or statement jewellery.

Cushion cut diamonds focus more on depth and character rather than sharp reflections. Earthly Jewels frequently recommends cushion cuts to buyers who want a timeless look with subtle elegance.

How Indian Jewellery Brands Decide Diamond Pricing

Indian jewellery brands do not price diamonds randomly. Several behind the scenes factors influence diamond pricing and shape the final price shown to customers.

Diamond Cutting Efficiency

One of the biggest pricing factors is how much rough diamond is lost during cutting. Princess cut diamonds require precise cutting and result in more wastage of the original stone. Cushion cut diamonds retain more of the rough material, which can reduce production cost.

Brands like Earthly Jewels believe in explaining this process openly so buyers understand why two diamonds with similar specifications may carry different prices.

Demand and Buying Trends in India

Princess cut diamonds are currently in higher demand in urban Indian markets. Increased demand often leads to higher pricing across brands. Cushion cut diamonds appeal to a more niche audience, which can sometimes make them slightly more affordable.

At Earthly Jewels, buying trends are observed carefully, but diamond pricing is kept balanced to reflect quality rather than hype.

Design and Setting Costs

Many brands price the diamond along with its setting. Princess cut diamonds often require protective prong settings due to their sharp corners. Cushion cuts are easier to set and less prone to chipping.

Earthly Jewels focuses on thoughtful design and secure settings so that diamond pricing reflects craftsmanship and comfort rather than unnecessary markups.

Why Princess Cut Diamonds Often Cost More Than Cushion Cut Diamonds

Princess cut diamonds generally cost more due to higher cutting complexity and material loss. The popularity of this cut also influences diamond pricing. Brands often price trending styles at a premium because they sell faster and appeal to a wider audience.

Earthly Jewels encourages buyers to look beyond price tags and understand what truly influences diamond value.

Does Cushion Cut Offer Better Value for Money

Cushion cut diamonds can offer excellent value for buyers who prioritise character and timeless appeal. They may appear slightly smaller face up compared to princess cuts but often come at a more balanced price point.

Many Earthly Jewels customers prefer cushion cuts for statement jewellery where warmth and depth feel more personal.

Questions People Ask About Princess Cut vs Cushion Cut Diamond Pricing

Below are genuine style questions buyers commonly ask while researching diamond jewellery online or in stores.

Why does my friend’s princess cut diamond cost more even though it has the same carat weight as mine

Carat weight alone does not decide pricing. Princess cut diamonds involve more wastage during cutting and are in higher demand. These factors increase their cost even when the carat weight looks similar.

Does a cushion cut diamond look smaller than a princess cut

Yes, cushion cut diamonds can appear slightly smaller from the top because of their rounded edges and deeper structure. However, many buyers at Earthly Jewels find that cushion cuts feel richer when worn.

Are Indian jewellery brands charging extra just because a cut is popular

In many cases, yes. Popular cuts often carry higher demand based diamond pricing. Earthly Jewels aims to keep pricing transparent so buyers pay for quality rather than trends alone.

Is one cut better for daily wear than the other

Cushion cut diamonds are often considered more durable for daily wear because their rounded corners are less prone to chipping. Princess cut diamonds need careful setting and handling due to sharp edges.

Will the resale value be different for princess cut and cushion cut diamonds

Resale value depends more on diamond quality and certification than on cut alone. However, popular cuts like princess may attract more buyers during resale due to familiarity.

Lab Grown Diamonds and Transparent Pricing

Lab grown diamonds follow the same cut based pricing principles as natural diamonds. However, their pricing is generally more transparent. Buyers pay for the quality of the cut, clarity, and craftsmanship rather than inflated brand premiums.

At Earthly Jewels, lab grown diamonds are priced clearly so customers understand exactly what they are investing in.

Final Thoughts

Princess cut and cushion cut diamonds are priced differently by Indian jewellery brands due to cutting techniques, market demand, and design complexity. Neither cut is superior. Each reflects a distinct style and preference.

At Earthly Jewels, the focus remains on helping buyers understand these differences so they can choose a diamond that feels right for them, not just one that carries a higher price. When knowledge guides the purchase, every diamond becomes more meaningful.